Mã Môn học: MKT 376

Tên Môn học: Tiếp Thị Ngân Hàng

Số ĐVHT: 2 Tín Chỉ

Môn học Tiên quyết: N/A

Môn học Song hành: N/A

Mô tả môn học: 

The conditions for Marketing banking are rapidly changing in an ever more global, dynamic and knowledge-intensive world and this requires new analytical insights and skills among tomorrow’s business leaders. This course provides a thorough understanding of central contemporary issues and the management of these elements within the new global context.